Meet the Founder of Ella’s Wool

When temperatures drop, it can be difficult to get children to play outside, especially little ones. But, it doesn’t have to be that way, and nor is it that way in certain parts of the globe. Meet Vibeke (Becca) Kvam Johansen. Originally hailing from Norway, but now living in Brooklyn N.Y., Becca discovered upon moving that some of her Norwegian traditions hadn’t quite translated to America. She set out to change that with Ella’s Wool.

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