The End of the Beginning

I have heard a number of parents say that there is a moment where their child walked through a metaphorical door – a time when they suddenly shed the struggles that mark the young years of childhood and the day-to-day got a bit easier. Some days I feel like that door is in sight.

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Every Family Outdoors: A Forum-Style Conversation

Did you know that 98% of outdoor recreation participants were introduced before the age of 18? What that tells me is that we have some work to do as parents – not just work, but a responsibility – to introduce our children to the benefits of the outdoor world and all the dirt, sand and grass stains that come with it.

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Meet the Founder of Ella’s Wool

When temperatures drop, it can be difficult to get children to play outside, especially little ones. But, it doesn’t have to be that way, and nor is it that way in certain parts of the globe. Meet Vibeke (Becca) Kvam Johansen. Originally hailing from Norway, but now living in Brooklyn N.Y., Becca discovered upon moving that some of her Norwegian traditions hadn’t quite translated to America. She set out to change that with Ella’s Wool.

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